EGBA members stepped up in 2024, making a major contribution to Europe’s economy and pushing player safety to new heights. The latest EGBA sustainability report shines a light on how these operators balance business with responsibility. The EGBA sustainability report also highlights a record rise in the use of safer gambling tools.

  • EGBA members paid €3.8 billion in taxes across Europe last year. This includes corporate and gaming taxes, supporting public services and community projects. The EGBA sustainability report points out this economic impact as a core pillar of their contributions.

  • Operators invested €735 million in European sports through sponsorships and media rights deals. Streaming rights alone made up 62% of this spend. An additional €156.8 million went to charity and local initiatives, marking a 4% year-on-year growth.

  • Safer gambling messaging hit 100 million in 2024, a 48% rise from 2023. Around 28% of these were personalised based on individual playing behaviour, mainly sent via pop-ups and emails. These personalised messages positively impacted 42–46% of high-risk customers.

  • Nearly 27 million customers used safety tools last year, with 13.2 million doing so voluntarily. Deposit limits remained the most chosen tool, used by 65% of those who opted in. Overall, 69% of all customers used at least one safety feature.

  • EGBA members handled 38.6 million customer accounts, up 19% from 2023. The customer base was 75% male and 25% female. There were 15.9 million customer service interactions, with offers and bonuses being the most discussed topics.

  • Across all operations, 62,698 employees were on board, split 57% male and 43% female. Almost 90% of staff received safer gambling training, covering over 55,000 people — an increase from 80% the year before.

  • Environmental efforts included cutting energy use by 11% to 190.2 GWh. Renewables accounted for 78% of energy consumption, up from 64% previously. Greenhouse gas emissions totaled 1.15 million tonnes CO2e, with most coming from the value chain.

  • “This year’s report shows our members are not only positive contributors to Europe’s economy but also setting industry benchmarks for safer gambling,” said Maarten Haijer, Secretary General of EGBA.

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