Entain has picked a new media partner. The group behind Ladbrokes, Coral and other UK brands has chosen PHD as its Entain media agency. The appointment follows a seven-month review, with PHD starting on January 1, 2026.

• PHD will manage media buying and planning for Ladbrokes, Coral, FoxyBingo, Gala and PartyPoker. Each brand targets different audiences, requiring tailored campaigns.

• CMO Charlotte Emery said PHD showed “great understanding” and thanked outgoing agency The 7 Stars for a decade of work.

• The 7 Stars had supported Entain’s brands for ten years, particularly Ladbrokes and Coral, and will step aside at year-end.

• PHD UK CEO Paul Knight called the deal “an incredible opportunity” and said the agency aims to deliver distinctive campaigns.

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