Horse racing betting is evolving as customer demand shifts toward more flexible products. Entain has responded with the launch of Racing Bet Builder across Ladbrokes and Coral. The Racing Bet Builder is now available online and in retail across the UK and Ireland.

• Racing Bet Builder is live on all UK and Irish horse racing through Ladbrokes and Coral, both online and in shops. The product is also accessible via in-shop self-service betting terminals, making it the first racing Bet Builder available in retail. Coverage includes daily racing fixtures as well as major events.

• The Racing Bet Builder allows customers to combine multiple selections from a single race into one bet. Available markets include win, place in different positions and winning distance, with odds updating in real time as selections are added. Prices can reach up to 100,000/1, offering a small-stake betting option.

• Jamie Crossfield, sportsbook director at Entain UK, said: “Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts.” Entain plans to add new Racing Bet Builder markets around major racing festivals. Customers can also link Racing Bet Builder bets with other sports using Bet Builder+.

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