Feyenoord Rotterdam has signed a new four-year agreement with Eurojackpot, part of Nederlandse Loterij. The Feyenoord Eurojackpot partnership will run until 2030. As part of the deal, Eurojackpot branding will appear on the sleeve of the home and away shirts of Feyenoord’s men’s and women’s first teams.

• The agreement marks a new chapter in the long-standing relationship between Feyenoord and Nederlandse Loterij. Several brands from the lottery operator have partnered with the club over the past decades. The Feyenoord Eurojackpot partnership continues that history with a multi-season commitment.
• Ruud van der Knaap, Commercial Director at Feyenoord, said: “With Eurojackpot we have found a strong and future-oriented partner.” He added that the club values the brand’s commitment to both men’s and women’s football. The partnership is designed to support a long-term relationship beyond shirt branding.
• Michael Kastelijns, Managing Director Lotteries at Nederlandse Loterij, said the relationship between the organisations dates back to the 1990s. He noted that the collaboration reflects the organisation’s support for Dutch sport and football. The Feyenoord Eurojackpot partnership also aims to strengthen engagement with Feyenoord supporters.
• Eurojackpot is one of six lottery brands operated by Nederlandse Loterij and is available in 19 European countries. Draws take place every Tuesday and Friday, with jackpots reaching up to EUR 120 million. The brand also serves as title sponsor of the KNVB Cup and the Women’s Eredivisie, while partnering with four other Eredivisie clubs.
• Nederlandse Loterij said it continues to focus on responsible gaming and reinvests almost all of its proceeds into Dutch society. In 2025, it contributed EUR 53.8 million to Dutch sport, including more than EUR 4.8 million to the KNVB and amateur football.

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