Everton and Stake have extended their commercial relationship with a new multi-year agreement. The deal marks the next stage of a partnership that has been in place for the past four seasons.
- Stake will become Everton’s Official Sleeve Partner from the start of the Premier League 2026/27 campaign. The operator’s branding will appear on the sleeves of the men’s and women’s team shirts instead of the front. The Everton Stake partnership will also continue across matchdays, digital platforms and club venues.
- Stake has supported Everton as the club’s Main Partner since 2022. During that period, the companies worked together on fan promotions, digital campaigns, matchday experiences and community initiatives. One campaign included support for Her Game Too by giving up warm-up shirt branding during the Merseyside derby.
- Everton said the agreement provides continuity as the club enters a new phase following the move to Hill Dickinson Stadium. Club President of Business Operations Andrew Middleton said: “Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.”
- Stake said Everton has helped the company expand its international reach over the past four years. The operator’s wider sports sponsorship portfolio includes UFC, X Games, Street League Skateboarding, esports and cricket. It also works with ambassadors including Alex Pereira, Max Holloway, Tracy Cortez, Sergio Aguero, Patrice Evra and Eden Hazard.
- The Everton Stake partnership comes as Premier League clubs prepare for the voluntary removal of gambling sponsors from the front of match shirts, which takes effect from the 2026/27 season. Everton and Stake confirmed they will continue to deliver partnership activities in line with applicable regulations, industry standards and responsible marketing requirements.
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