Three short sentences to kick things off. The EveryMatrix Goma Gaming acquisition gives the supplier more UX muscle. And it supports faster delivery for front-end projects across betting and casino.

• Goma Gaming will continue as a standalone unit alongside EveryMatrix’s existing front-end division. The combined setup aims to increase production bandwidth for sportsbook and casino clients. The EveryMatrix Goma Gaming partnership is positioned to deliver more front-end options for operators.

• Goma brings 20 years of consumer product and digital UX experience, with previous work for tier-1 betting and casino brands. The team’s UX platform has generated higher retention and an average 30% margin uplift for operators. Its tools target next-generation player behaviour and support customer-level differentiation.

• CEO Ebbe Groes said the deal adds immediate “front-end firepower” for turnkey customers. He highlighted previous front-end builds for Bet-at-home and the Hungarian Lottery as milestones. Goma CEO Andrew Brown said joining EveryMatrix provides resources to “rapidly scale our capacity whenever it’s needed.”

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