EveryMatrix and BetGoodwin are taking their partnership to the next level. The two companies have rolled out a full turnkey sportsbook and horse racing product, marking a major moment for the fast-growing UK bookmaker. The EveryMatrix BetGoodwin partnership keeps gaining traction as both sides look to strengthen their presence in the UK’s busy betting scene.

• The latest rollout builds on a long-term deal signed in 2024. BetGoodwin now runs its entire sportsbook on EveryMatrix’s platform, backed by trading and operational teams in London. The setup gives the operator a system built for the UK market — fast, flexible, and fully compliant.

• A key part of the expansion is BetGoodwin’s new horse racing product. Built from scratch in just six months, it covers more than 10,000 races every month across 20 international markets, complete with live streaming and detailed odds. The racing platform plugs directly into EveryMatrix’s wider tech stack. It can be used online, in retail shops, or for telebetting, giving BetGoodwin the flexibility to reach players however they prefer to bet.

• The sportsbook offers more than 200,000 live events each month and up to 800 betting markets on Premier League matches. Players can use pre-match and live Bet Builder across 11 sports, along with auto cash out and Odds Boost options to keep things lively.

• With both sportsbook and racing now running on one platform, BetGoodwin can manage pricing, promotions, and settlement in one place. It also allows for smarter cross-product offers and better use of data.

• Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, said: “BetGoodwin is a top 20 UK operator, so giving them a world-class sportsbook and our new racing product was the natural next step.”

• Julian Head, CEO of BetGoodwin, added: “This is a milestone for us. EveryMatrix’s sportsbook gives us a platform packed with the tools we need to give customers a better betting experience.”

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