EveryMatrix is strengthening its foothold in the US casino aggregation market. The company’s SlotMatrix platform is now live with Betly, Delaware North’s iGaming brand, in West Virginia. This gives Betly players access to exclusive content and advanced gamification tools—all powered by EveryMatrix.

  • The US casino aggregation deal brings EveryMatrix’s proprietary SlotMatrix platform to Delaware North’s Betly operation in West Virginia. This launch delivers exclusive in-house games and third-party titles directly to Betly players. It marks EveryMatrix’s second US aggregation move this year.

  • Betly users now get access to content from Evolution’s One Stop Shop, including popular studios like NetEnt, Red Tiger, NoLimit City, and Big Time Gaming. This is made possible through EveryMatrix’s platform integration. It boosts the overall content variety on Betly.

  • EveryMatrix’s player engagement suite, including free spins, tournaments, and leaderboards, is also part of the offering. These gamification features are designed to retain users and deepen gameplay. Betly can now tailor more interactive experiences to its users.

  • Delaware North sees the partnership as a tool to increase local reach and player activity. “Delaware North is thrilled to enhance the Betly experience,” said Davide Colosimo, the company’s Director of Interactive Casino. He credited EveryMatrix as a key partner for their digital expansion.

  • The SlotMatrix aggregation platform offers more than 34,000 games from over 350 studios globally. It comes fully integrated with tools for boosting player retention and experience. EveryMatrix’s expansion strategy is clearly aimed at scaling this solution across more US states.

  • EveryMatrix is licensed in six North American jurisdictions, including New Jersey, Michigan, and Pennsylvania. The company supports more than 300 customers globally. Erik Nyman, President of EveryMatrix Americas, said the latest deal aligns with the company’s mission to deliver “thousands of market-ready games and gamification tools not seen in the market until recently.”

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