EveryMatrix has pulled off its biggest content aggregation deal so far, signing a global agreement with bet365. The EveryMatrix bet365 deal puts SlotMatrix’s massive games portfolio in front of one of the industry’s biggest names. The launch covers multiple regulated markets at the start, with more countries expected to follow soon.

• SlotMatrix, EveryMatrix’s aggregation business, is the largest platform of its kind worldwide, holding more than 37,000 games from over 350 studios. The mix includes titles from EveryMatrix’s own Armadillo and Fantasma brands, plus content from a wide range of external suppliers.
• The deal means bet365 customers will be able to access content from over 40 providers across markets such as the UK, Germany, the Netherlands and Mexico. The partners have said that more regulated markets are on the way as the rollout continues.
• SlotMatrix has been expanding rapidly, helped by EveryMatrix’s 2024 acquisition of Fantasma Games and the addition of a new leadership team earlier this year. The focus has been on boosting content, speeding up aggregation growth and widening market reach.
• Two former Evolution executives now head the business unit: Mark Hothersall as Head of Business Development and Carl Gatt Baldacchino as Head of Account Management. Their mandate is to accelerate in-house game creation, strengthen third-party partnerships and deliver strong support to operators.
• Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.”

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