EveryMatrix has signed a new agreement with Betcenter in Belgium. The EveryMatrix Betcenter partnership will see the supplier provide its sportsbook technology through a single omnichannel platform. The project covers both Betcenter’s online business and its retail betting operations.

• EveryMatrix will replace Betcenter’s in-house sportsbook platform with its full technology stack, covering customer migration, operations and a new front-end solution. The rollout includes both online betting and Betcenter’s retail network of more than 50 betting shops with around 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units. The EveryMatrix Betcenter partnership is the supplier’s second omnichannel agreement with the Merkur Group.
• The deal follows the agreement announced in March 2026 to power Merkur Group’s Cashpoint brand in Denmark. That project includes online sportsbook and casino technology as well as more than 1,000 betting terminals across 230 retail locations. Ebbe Groes, Group Co-CEO and Co-Founder of EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.”
• Mathias Dahms, Managing Director of the Sports Betting Division at Merkur Group, said EveryMatrix had proven to be “a reliable and competent partner” and that the new platform would support Betcenter’s future growth in Belgium. The EveryMatrix Betcenter partnership aims to strengthen the operator’s market position while expanding its product offering.

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