EveryMatrix has secured a new platform agreement in Denmark with sports betting operator Cashpoint. The deal will see the supplier provide its technology across both retail and online channels. Under the EveryMatrix Cashpoint deal, the platform rollout is expected later in 2026.

• Cashpoint, part of the Merkur Group, has selected EveryMatrix to provide its turnkey platform technology in Denmark. The agreement will cover both retail and online operations. The rollout is planned for later in 2026 ahead of the new football season.

• Under the deal, EveryMatrix will power more than 1,000 sports betting terminals across over 230 retail locations nationwide and also deliver its online sportsbook platform. Cashpoint will additionally launch an online casino for the first time in the second half of 2026.

• Once the platform migration is completed, the Cashpoint brand will be rebranded to Merkur Bets in Denmark. The operator began searching for a new technology partner in early 2025 to replace its in-house system. Merkur Group said the partnership provides a stronger technological base for future growth.

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