Evoke has appointed Siddharth Dixit as its new Chief Strategy and Transformation Officer. Reporting to CEO Per Widerström, he also joins the Executive Committee. The role covers corporate strategy, M&A and business development across the group.

• Dixit brings more than 15 years of strategy and transformation experience from Virgin Media O2, Deliveroo, Anheuser-Busch, The Economist, BCG, Accenture and Deloitte. His most recent role saw him lead Virgin Media O2’s growth strategy.

• CEO Per Widerström said Dixit’s global background will support Evoke’s growth plans: “He knows what best practice is and how to deliver it.” Widerström stressed his role in executing the company’s Value Creation Plan.

• Dixit noted Evoke’s return to revenue growth in recent quarters. He said he is eager to drive long-term, sustainable value across brands including William Hill, 888 and Mr Green.

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