Evoke saw its Q2 revenue move in the right direction, climbing 5% compared to the same time last year. The uptick was largely fuelled by online performance and a solid retail recovery. Q2 revenue growth is central to the group’s push for sustainable profit.

• Online revenue rose 6% in Q2, or 7% on a constant currency basis. Growth was strongest in International Core Markets, where the group’s brands continue to gain traction. Sports betting lagged due to tough comparisons with last year’s Euros.

• Retail returned to growth after a major rollout of 5,000 new gaming machines across its estate. The upgrade, completed in March 2025, helped drive higher engagement in Q2. This followed a more subdued Q1 in the retail channel.

• Group revenue for H1 increased 3%, or 4% on a constant currency basis. Gaming led the way with double-digit growth in both Q2 and H1. Sports performance softened due to a stronger win margin last year.

• Adjusted EBITDA for H1 is expected to land between £163m and £167m. That’s around a 43% jump year-on-year at the mid-point. The last twelve months’ EBITDA now exceeds £360m.

• Cost control and improved marketing efficiency were key contributors to the margin lift. Evoke says its streamlined operating model is delivering better returns. These efficiencies are also feeding into the group’s deleveraging strategy.

• Full-year guidance for 2025 remains unchanged, with targets of 5-9% revenue growth and EBITDA margin of at least 20%. The company expects the second half to benefit from continued cost savings and new product rollouts.

• CEO Per Widerström said Q2 marked the group’s second-strongest quarterly revenue since early 2023. He added, “This growth was also delivered profitably, in line with our focus on sustainable profitable growth.”

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