Fanatics Betting and Gaming is teaming up with Boyd Gaming to bring Missouri sports betting to both mobile and retail players. The deal covers Boyd’s two Ameristar casinos, as well as Fanatics Sportsbook’s online launch once the market opens. The rollout is scheduled for December, pending final regulatory approvals.

  • Fanatics Sportsbook will operate in Missouri under Boyd Gaming’s sports betting license, which gives the brand both mobile and retail access. The partnership is structured as a multi-year agreement covering both digital and physical wagering channels. This ensures Fanatics can go live across the state as soon as sports betting is regulated.

  • Retail sportsbooks will open at Boyd’s Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles. These locations are designed to serve as Fanatics-branded hubs for legal betting on all major sports. Professional and college football, basketball, hockey, and baseball will all feature heavily in the offering.

  • Fanatics also plans a full mobile rollout, with its sportsbook app available on both iOS and Android devices. Sports fans across Missouri will be able to register, deposit, and bet online as soon as the market officially opens. The launch is set to align with the start of regulated sports betting in December.

  • As part of its product strategy, Fanatics will integrate its rewards program into the Missouri launch. Bettors will receive up to 10% FanCash back on every bet, whether they win or lose. The company says this system is intended to build loyalty and drive engagement among local players.

  • Fanatics will handle all market development and trading in-house rather than outsourcing operations. This gives the company greater control over pricing, promotions, and risk management. The approach also supports its ambition to deliver a differentiated sportsbook experience.

  •  The Missouri Gaming Commission is expected to oversee licensing and compliance for both retail and online betting. Fanatics has stated it is fully prepared to meet all requirements before the market opens.

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