FC Bayern has kicked off a major move by signing a multi-year deal with Betano. This new FC Bayern Betano partnership marks a big step for both brands. The FC Bayern Betano partnership aims to boost growth and innovation on and off the pitch.

• The agreement with Betano runs for several years and includes broad marketing rights. It brings together the football giant FC Bayern and Betano, one of the strongest online betting brands globally. Both sides want to reach new growth targets through this tie-up.

• Michael Diederich from FC Bayern said they are excited to welcome Betano as a partner. He stressed Betano’s innovative spirit and constant drive to improve, values that align closely with FC Bayern’s mindset. Diederich expects the FC Bayern Betano partnership to push forward shared goals.

• George Daskalakis, CEO of Kaizen Gaming and Betano, called the deal a “new chapter” for their brand. He said it was once just a dream to partner with one of the world’s most famous football clubs. Now, this FC Bayern Betano partnership proves how far Betano has come on the global stage.

• Julio Iglesias Hernando, CCO at Kaizen Gaming, highlighted Germany’s importance to Betano. He said Germany was the second market where Betano launched, and this is now their biggest partnership there. With FC Bayern’s huge fanbase, the brand hopes to strengthen connections with fans worldwide.

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