FDJ United (OBG) has signed up for PartnerMatrix Intelligence to sharpen its multi-brand affiliate strategy. The platform, part of EveryMatrix Group, gives operators a data-led way to track affiliate activity across markets. With the PartnerMatrix Intelligence deal, FDJ United gains real-time visibility on where and how its brands are being promoted.

• The agreement will see PartnerMatrix Intelligence provide FDJ United with deep affiliate performance tracking across regulated European territories. The system shows which websites and pages drive traffic, ranking and conversions for each brand. It allows affiliate teams to take immediate action to optimise campaigns.

• PartnerMatrix Intelligence maps out exactly which pages generate the most first-time depositors (FTDs) anywhere in the world. This helps FDJ United prioritise high-value sources and explore untapped markets. The platform’s reports give granular insight to guide marketing spend.

• By analysing traffic at page and link level, the technology helps managers compare affiliate performance more efficiently. It cuts time spent on manual checks while improving targeting for new partners. Millions of websites can be monitored simultaneously for new opportunities.

• A recently upgraded interface makes the system more intuitive and faster to navigate. The new ‘Trending Websites’ feature highlights affiliates experiencing rapid growth, enabling quicker outreach. These tools aim to expand FDJ United’s affiliate reach.

• Vahe Khalatyan, CEO of PartnerMatrix, said the technology provides “the ‘why’ behind FTDs, where they are best performing and where they should invest.” He added it enables revenue-driving and cost-saving decisions that are unique in the market.

• Ryan Henderson, Head of Affiliates at FDJ United, said PartnerMatrix’s full capabilities made it “a natural choice.” He expects the deal to help multiple affiliate teams work more effectively and stay ahead of competitors.

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