FDJ United (OBG) has partnered with PartnerMatrix Intelligence to sharpen its multi-brand affiliate strategy in regulated European markets. The PartnerMatrix Intelligence deal gives the operator real-time tracking and affiliate data insights. With this move, FDJ United aims to streamline affiliate management and unlock new growth opportunities.

• PartnerMatrix Intelligence (PMI), part of the EveryMatrix Group, delivers operators advanced affiliate visibility and reporting across multiple markets. Its technology gives a detailed view of which sites are promoting brands, on which pages, and with what success. For FDJ United (OBG), this ensures more precise affiliate performance tracking.

• With PMI, FDJ United can identify pages that deliver the most first-time depositors. The platform allows immediate decisions on optimisation and future targeting. It also helps the operator uncover untapped affiliates in new markets.

• The tool gives affiliate managers faster ways to track which affiliates perform best. It highlights where new opportunities are, and speeds up optimisation at page and link level. This reduces the time and resources needed to manage large-scale affiliate programs.

• Vahe Khalatyan, CEO of PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest.”

• Ryan Henderson, Head of Affiliates at FDJ United, added: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities. We’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

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