Fortuna Entertainment Group (FEG) has taken another big step in its regional expansion with the FEG Montenegro acquisition. The group is buying a 51% stake in Lob, one of Montenegro’s biggest betting and gaming operators. It’s also being hailed as one of the largest foreign investments in the country in recent years.

• FEG says the deal is part of its long-term plan to grow across regulated gaming markets in Central and Eastern Europe. The company has been steadily building its presence in the region, and Montenegro is the next logical move. Group CEO Dieter John said Lob’s strong market position and digital-first mindset make it “an ideal partner for our expansion in the region.”

• Lob runs a broad mix of betting shops (114 as of 10/2025) and online platforms (see screenshot below of https://www.lobbet.me/) giving it a solid local footprint. Its strong digital performance and customer reach have made it a top name in Montenegro’s gaming space (according to Lob it has more than 15,000 digital users as of October 2025).

• The FEG Montenegro acquisition cements the group’s reputation as one of the most active investors in Southeast Europe’s regulated markets. It also reinforces FEG’s focus on combining local expertise with its own operational scale and technology. The deal builds on recent expansion steps in countries like Croatia and Romania.

• While the Montenegro deal is still awaiting final regulatory clearance before closing, FEG now operates across several European markets including the Czech Republic, Slovakia, Poland, Croatia, and Romania. The FEG Montenegro acquisition adds another key piece to its goal of becoming the leading omnichannel gaming operator across Central and Southeastern Europe.

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