The FIFA World Cup 2026 attracted strong betting activity across all stages of the tournament. FIFA World Cup betting remained consistent throughout the six-week competition, according to new data from sportsbook supplier DATA.BET. The company analysed betting behaviour across matches, markets, teams and betting modes.

• Pre-match betting accounted for 63% of total turnover, while live betting represented the remaining 37%. DATA.BET said this balance stayed almost unchanged throughout the tournament. The figures covered all 104 matches played across the United States, Canada and Mexico.
• Statistical betting markets generated more than 11% of total turnover. Corners Total ranked as the most popular stat-based market and placed 10th overall by stake. Bet Builder combinations frequently included corners, yellow cards, team totals and anytime goalscorer selections.
• France attracted the highest betting stake among all teams, ahead of Spain, Argentina, England and Belgium. Together, these five teams generated 36.5% of the total stake during the tournament. FIFA World Cup betting also increased around surprise performances by teams such as Cape Verde and Egypt.
• Betting activity became stronger as the tournament progressed. Although the group stage produced more than 33% more bets than the knockout rounds, turnover and the number of unique bettors remained at similar levels. The average stake during the play-off stage was 28% higher than during the group stage.
• The semi-finals and final generated the highest turnover of the tournament. DATA.BET also compared betting activity with esports, saying the combined turnover of the FIFA World Cup and Intel Extreme Masters Cologne Major was split 58.5% to 41.5% in favour of the World Cup. Yevhenii Ilchenko, Head of Sports at DATA.BET, said: “What made this World Cup stand out wasn’t one number — it was how consistently engaged bettors stayed for six straight weeks, till the final.”

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