Flamengo and Pixbet have decided to part ways after four years working together. The club says the move was mutual and on good terms. The Flamengo Pixbet sponsorship also included rights to the Flabet brand.

• The partnership was the most valuable club sponsorship ever signed in Brazilian football. It helped back Flamengo’s campaigns and gave Pixbet massive exposure on and off the pitch. The deal also included licensing rights for the Flabet betting brand.

• On the pitch, the four years brought plenty of silverware for Flamengo. The club lifted the Copa Libertadores in 2022 and claimed the Copa do Brasil titles in 2022 and 2024. State honours followed with the Campeonato Carioca in 2024 and 2025, plus the Supercopa do Brasil in 2025.

• Both sides stressed that the decision to end the deal was made together. “We thank Pixbet for the partnership and wish them success,” the club said in its statement. Pixbet has not yet said whether it will move its football sponsorship budget to another team.

• The Flabet licensing was a key part of the agreement. It gave Pixbet the chance to grow the Flabet name under Flamengo’s brand and reach more betting customers. What happens to Flabet after this is still up in the air.

• No figures were revealed for the contract’s closure. The original deal was widely reported as a record sum for Brazil’s football market. Now, attention turns to whether Flamengo can find another partner willing to match or beat that number.

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