Francesco Borsetti is stepping into a new role. From September 15, he’ll become Managing Director of Snai Italia, one of Italy’s most established gaming names. The move marks a new chapter for Flutter’s Southern Europe & Africa (SEA) division and strengthens its Snai Italia leadership.

• Borsetti will report directly to Flutter SEA CEO Francesco Durante and take the reins of Snai Italia’s commercial strategy. The Italian brand joined Flutter’s SEA business unit earlier this year, on April 30. Borsetti’s appointment signals a clear operational shift following the integration.

• He brings over a decade of experience in iGaming and sports betting, having worked across multiple international markets. His previous work included commercial and product leadership at Betfair and Paddy Power in the UK and Ireland. He also helped drive strategy at TVG in the US, now rebranded as FanDuel TV.

• Most recently, Borsetti led Paddy Power Online as Managing Director. There, he focused on refining product strategy, digital marketing, and expanding commercial operations. His expertise aligns closely with Flutter’s growth ambitions in regulated European markets.

• Flutter said the appointment is part of a broader plan to consolidate leadership across key territories. “Francesco has a deep understanding of our brands and the operational dynamics across diverse regions,” said Durante. “He’s the right person to lead Snai through its next phase.”

• Snai Italia leadership remains a priority for Flutter SEA, especially following its acquisition earlier in 2024. Borsetti’s international background will help shape its approach in Italy’s competitive gaming landscape. His task will include balancing legacy brand identity with group-wide digital priorities.

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