GeoComply sports betting growth is picking up speed. Over Super Bowl weekend, the company recorded a 14% increase in active player accounts. The biggest gains were seen in states that cracked down on illegal offshore sportsbooks.

• Regulated states saw double the growth rate in active accounts compared to states without enforcement actions. This suggests that shutting down illegal sportsbooks helps shift bettors to legal platforms.
• Since last year, 14 states issued cease-and-desist orders against major illegal sportsbooks. GeoComply previously urged authorities to act against illegal gambling, highlighting the role of regulation in consumer protection.
• GeoComply’s CEO, Anna Sainsbury, emphasized the impact of enforcement, stating that it leads to higher engagement on legal sportsbooks. She noted that this translates to greater tax revenues and stronger consumer protections.
• Over 724,400 new accounts were created on GeoComply-supported sportsbooks over Super Bowl weekend. More fans are choosing legal betting platforms, reinforcing the trend of shifting to regulated markets.
• The Caesars Superdome in New Orleans saw massive fan engagement. GeoComply recorded nearly 535,000 geolocation transactions from over 60,400 active accounts, a 150% increase from the previous week.
• At 14,300 transactions per second, GeoComply’s system handled a peak surge just before halftime. This shows the company’s ability to scale infrastructure during major events like the Super Bowl.
• GeoComply uses over 820 data points to verify users are in legal betting states before allowing wagers. This technology is a key compliance tool in the US online sports betting industry.

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