Google will update its Google Ads gambling certification policy on 14 September 2026. The changes extend certification requirements to all gambling and gaming categories covered by the policy – see more details:

• From 14 September 2026, advertisers in all gambling and gaming categories will need to meet Google’s certification requirements before they can advertise. The expanded rules build on certification measures introduced earlier in 2026. Google Ads gambling certification will now apply across all categories covered by the policy.
• Google is also introducing stricter rules for manager accounts (MCCs). Manager accounts that repeatedly lose online gambling certifications, or oversee certified accounts with repeated gambling policy violations, may lose the right to apply for new certifications. Existing certifications may also be revoked.
• The company has repeated several domain ownership requirements already included in the certification process. Websites hosted on free subdomains are not eligible for certification. The advertising domain must be directly owned and controlled by the operator applying for certification.
• Google also clarified that domains unrelated to gambling activities cannot be certified for gambling advertising. These requirements are intended to ensure that certified advertisers use appropriate and verified domains. Google Ads gambling certification applications must comply with these domain rules.
• The certification section of Google’s Gambling and Games policy will be updated when the new requirements take effect on 14 September 2026. The policy update was published on 13 July 2026.

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