Imagine Live has entered the South African market after receiving regulatory approval. Imagine Live South Africa gives licensed operators access to the supplier’s live casino products.

• The new licence allows licensed operators in South Africa to integrate Imagine Live’s live dealer games and game show content. The company said the approval lays the foundation for long-term partnerships in the country. Imagine Live South Africa is part of its wider expansion across regulated markets.
• CEO Martin Martirosyan said: “Entering South Africa is an important step for Imagine Live, but the real opportunity is what comes next.” He added that the company wants to understand local operators’ needs and build lasting partnerships. The expansion follows its compliance-focused growth strategy.
• Founded in 2022, Imagine Live supplies live casino content to licensed operators rather than running consumer gambling brands. The company operates more than 200 live tables from studios in Armenia, Romania and Spain and holds licences in several regulated markets.

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