ITV has moved into the soft gaming space for the first time. The broadcaster has partnered with Richmond Atlantic to expand its ITV Win brand. The project will see ITV Win Bingo introduced alongside a new spins offering.

• Richmond Atlantic will integrate Bingo and Spins verticals into the ITV Win platform, which is powered by Gaming Innovation Group. The move builds on ITV Win’s existing competitions and prize draws proposition. ITV Win Bingo is positioned as an entertainment-led product rather than a traditional online casino.

• The ITV Win Bingo & Spins brand will include a bingo product supplied by Pragmatic Play, alongside a selection of UK-focused slots titles. Branded exclusive games are planned for release in the New Year. The offer is designed to sit alongside ITV’s existing audience-driven entertainment formats.

• Richmond Atlantic was appointed following a competitive tender process. ITV highlighted the supplier’s focus on responsible gambling, compliance and player protection as key factors in the decision. These elements supported ITV Win Bingo’s expansion into soft gaming.

• Richmond Atlantic is a UK-based gaming and digital entertainment specialist founded in 2024, providing product strategy, platform integration and operational support. The company works with media brands and operators to develop regulated gaming products. CEO Adam Joseph said: “From concept to full market rollout, Richmond Atlantic blends creative vision, data-driven strategy and cutting-edge technology to deliver standout player experiences.”

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