Kambi has entered a long-term Odds Feed+ partnership with Superbet Group, enhancing both companies’ sports betting capabilities across Europe and Latin America. The Kambi Superbet partnership gives Superbet access to flexible, high-quality odds and supports its global expansion strategy.

• The agreement provides Superbet and its Napoleon brands with access to Kambi’s traded odds across a wide range of sports and markets. It also allows Superbet to scale or tailor its odds feed dynamically to match player demand and market trends.

• Launched in 2024, Kambi’s Odds Feed+ delivers pre-match, in-play, and player prop odds powered by a global liquidity pool handling billions of bets annually. This ensures consistent, data-driven pricing accuracy and supports operators aiming to strengthen engagement.

• Kambi CEO Werner Becher said the deal “reflects the trust Superbet has placed in Kambi to support their long-term growth,” while Superbet’s Luke Saunders emphasized the benefits of “access to world-class pricing and greater product diversity” for customers worldwide.

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