Ken Howells has switched on the EveryMatrix turnkey platform. The Welsh family bookmaker, in business since 1963, is taking its betting offer into the digital era. With a full sports and casino launch, the move is designed to strengthen both its online and retail presence in the UK.

• Ken Howells has moved away from its old provider and onto the EveryMatrix turnkey platform. The package includes everything from account management to payments, bonusing tools, and affiliate software. It’s a complete setup to support growth on the digital side.

• The platform has been customised for the UK market. Customers now get access to a full sportsbook and casino experience in one place. This gives the bookmaker more flexibility in how it serves its players.

• Horse racing, football, and rugby remain at the heart of Ken Howells’ betting offer. The EveryMatrix turnkey platform adds a wider casino portfolio alongside these core sports. It allows the company to reach new players while staying loyal to its roots.

• EveryMatrix sees the deal as a boost to its position in the UK. Group CEO Ebbe Groes said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture.”

• For the bookmaker, the partnership is part of a family legacy. Director Grant Howells said the tie-up “marks a major milestone” for the third-generation business. He added that the brand will keep its personal approach while expanding online.

• The launch adds to EveryMatrix’s momentum in the UK. More independents are choosing its turnkey technology as they adapt to today’s regulated market. The rollout strengthens EveryMatrix’s role across both sports betting and casino.

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