Lazio has confirmed a new shirt sponsorship agreement with a US-based partner. The deal will run across multiple seasons and includes additional commercial elements. The Polymarket Lazio deal brings prediction market technology into European football.

• Lazio has signed a multi-year agreement with Polymarket, which will act as main sponsor and digital insight partner. The deal starts immediately and runs through the 2026/27 and 2027/28 seasons. There is also an option to extend into the 2028/29 campaign.
• The Polymarket Lazio deal is valued at more than USD 22m (ca. EUR 18.7m), with additional bonuses tied to performance and activations. Polymarket will also act as Official Fan Intelligence and Digital Insight Partner. The focus will be on data analysis, forecasting and fan engagement tools.
• Lazio will become the first Serie A club to represent the Polymarket brand. The logo will appear on first-team shirts starting with the Napoli fixture. Branding will also extend across digital platforms and matchday assets.
• Club president Claudio Lotito said: “This agreement strengthens Lazio’s international growth path and confirms our ambition to position ourselves as an increasingly modern organisation.” Both sides pointed to data and technology as key areas of the collaboration.

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