Leeds United has agreed a new multi-year partnership with BOYLE Sports. The Leeds United BOYLE Sports deal makes the bookmaker the club’s UK and Ireland Betting Partner for the 2026/27 Premier League season. The agreement also supports BOYLE Sports’ continued expansion in the UK.

• BOYLE Sports branding will appear around Elland Road, including LED advertising and permanent signage in the John Charles West Stand. The partnership will also include fan competitions, digital content and other supporter activities throughout the season.
• The deal is part of BOYLE Sports’ UK growth plans following its previously announced investment of more than GBP 100 million in the market. Leeds United BOYLE Sports also adds another football club to the company’s sponsorship portfolio across the UK and Ireland.
• Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Leeds United is one of the biggest and most iconic clubs in English football.” Leeds United Partnerships Director Phil Hardman said the club is looking forward to working with BOYLE Sports on fan activations during the season.

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