Merkur Group is officially back in the game. After more than two decades, the company has once again secured a Nevada gaming license. This marks a big move as Merkur re-enters the U.S. market through its subsidiary, Merkur Gaming US.

  • Merkur Group, through Merkur Gaming US, has been granted a license to manufacture and distribute gaming products in Nevada. This license gives the German-based company fresh access to one of the most competitive casino markets in the U.S. and is a strategic step in its international expansion plans.

  • Alongside the license, the Nevada Gaming Commission also approved Merkur’s acquisition of Gaming Arts LLC. The acquisition is expected to be finalized in early Q3 2025 and solidifies Merkur’s foothold in North America. Gaming Arts, a Las Vegas-based company, is already licensed in more than 155 jurisdictions.

  • Lars Felderhoff, Chairman of the Management Board at Merkur Group, called the Nevada gaming license “a key strategic lever” for future growth. He emphasized that this re-entry into the U.S. comes with the backing of extensive international experience. Felderhoff also praised the cooperation with Gaming Arts as essential to this milestone.

  • Merkur previously held a Nevada license in 1998 but exited the U.S. market in the early 2000s. The recent approval marks a comeback built on regulatory compliance and long-term planning. Michael Gauselmann, Supervisory Board Chairman, highlighted the importance of Merkur’s forward-looking and legally sound strategy.

  • Regulatory pressures in Germany have encouraged Merkur to step up its global focus. The group has already seen success in Europe and South America and now targets accelerated growth in North America. “Our re-entry into the North American casino market will significantly accelerate the international growth,” said Felderhoff.

  • David Colvin, owner of Gaming Arts, welcomed Merkur’s entry with enthusiasm. “We congratulate Merkur for achieving this outstanding milestone and we welcome them to the state of Nevada,” he said. The existing partnership between the two companies has already proven effective and will now continue under new ownership.

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