Middlesbrough FC has announced Midnite as its Principal Partner for the 2026/27 season during its 150th anniversary campaign. The agreement also launches with a supporter-focused initiative ahead of the new season.

• UK bookmaker Midnite branding will feature on Middlesbrough’s first-team shirts throughout the 2026/27 campaign. The Midnite Middlesbrough partnership is the latest addition to the bookmaker’s growing sports sponsorship portfolio.
• To launch the agreement, Midnite has introduced the “This Season’s On Us” campaign. Supporters who complete football and club trivia challenges will have the chance to win men’s or women’s season tickets, 2026/27 shirts, hospitality experiences and GBP 25 club shop vouchers. The promotion follows similar fan activations previously organised with Sheffield United and the World Snooker Tour.
• Andrew Mook, Head of Brand Marketing at Midnite, said: “We’re dedicated to leading with fan-first initiatives as part of this sponsorship.” Middlesbrough Chief Commercial Officer Lee Fryett said the club looks forward to creating new experiences and engaging campaigns for supporters throughout the season.

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