Wolves have named Midnite as their new principal and front-of-shirt partner for the 2026/27 season – see more details:

• Wolves have signed Midnite as their new principal and front-of-shirt sponsor for the 2026/27 season. The betting brand will appear on both the men’s and women’s first-team shirts. The deal coincides with the club’s 150th anniversary year.
• The partnership will focus heavily on fan engagement. Wolves and Midnite plan to roll out exclusive content, matchday activations and supporter experiences throughout the season. More initiatives are expected to be announced in the coming months.
• Midnite is kicking off the partnership with a campaign called “This Season’s On Us”. The first 50 fans to reach a mystery location will have the chance to win season tickets or new home shirts. Former Wolves player George Elokobi will take part in the launch event.
• Wolves head of partnerships David Thomson said the two organisations share a goal of finding new ways to connect with supporters. Midnite’s head of brand marketing Andrew Mook added that the operator is proud to sponsor the club during its landmark season. Both sides say fans will be at the centre of the partnership.

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