Japanese tech giant Mixi is making moves in North America. The company just got Ontario gaming approval, setting the stage for its big entry into Canada’s betting space. This marks an important step as Mixi looks to grow beyond Japan.

• Mixi secured the go-ahead from the Alcohol and Gaming Commission of Ontario. With this Ontario gaming approval, the company can now operate legally in the province’s regulated online betting market. This move puts Mixi alongside other global players already fighting for a piece of Ontario’s action.
• The approval follows Mixi’s recent deal to pick up a stake in PointsBet’s Canadian business. PointsBet Canada has already built a solid reputation, and this partnership helps Mixi tap into that local experience. Getting Ontario gaming approval was a crucial piece in making this expansion possible.
• Ontario kicked off its regulated iGaming market in April 2022 and has quickly become a major hub for sports betting. Mixi plans to roll out its betting products to sports fans across the province. With Ontario gaming approval in hand, the company is ready to join a market that handles billions in bets each year.
• Mixi plans to take advantage of PointsBet’s tech and established customer base. This strategy means Mixi doesn’t need to start from zero and can move faster. A company spokesperson said Mixi is “excited to explore new growth opportunities in Canada.”
• PointsBet will keep its name and continue running as usual in Ontario. Mixi’s investment will help boost PointsBet’s marketing and support future growth efforts. Thanks to the Ontario gaming approval, Mixi can look at expanding and bringing new products to Canadian players down the road.

Please find more news here.