Major League Baseball (MLB) and Sportradar are taking their collaboration to the next level. Their partnership has been extended through 2032, strengthening MLB’s global data and media distribution. The deal also sees MLB acquiring an equity stake in Sportradar, reinforcing their long-term commitment.

• Sportradar will exclusively distribute MLB’s official data, including Statcast data and AV content, to its global network of 800 sportsbook clients and 900 media companies. The deal leverages the growing interest in baseball across Latin America and Asia.
• The partnership aims to enhance sports betting integrity with Sportradar’s Universal Fraud Detection System (UFDS), which will monitor global betting activity and provide investigative support. Educational resources will also be offered to MLB.
• AI-driven products will be developed using player tracking data, enabling hyper-personalized fan experiences. These innovations aim to boost engagement and bring fans closer to the game.
• In return for the rights and services, Sportradar will pay annual license fees to MLB. The league will also receive up to 1,855,724 Class A ordinary shares as part of the agreement.
• MLB’s Kenny Gersh emphasized Sportradar’s role in navigating the evolving sports betting landscape, saying, “MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.”
• Carsten Koerl, CEO of Sportradar, highlighted the deal’s value for shareholders, stating that it will expand margins and generate strong cash flow while enhancing fan experiences.
• Sportradar has been MLB’s official partner since 2014, recently providing its Synergy Sports Coaching & Scouting solution to enhance performance analysis across the league.

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