Moon Intelligence is extending its activities beyond analytics into direct startup investment. The company is focusing on early-stage businesses operating across betting, gaming and sports data. Moon Intelligence venture capital is positioned as a hands-on model rather than a passive funding play.

• The venture capital arm targets startups in sports betting, gambling technology and data-driven products. Investments are typically made at pre-seed or seed stage, where strategic input can influence product and market direction. The focus remains on building viable businesses rather than chasing rapid exits.

• While no fixed figures are disclosed, typical investment sizes in this segment usually range between EUR 50,000 and EUR 500,000 per deal. Such ticket sizes are common for specialist betting and data investors entering companies valued between EUR 1m and EUR 5m. Moon Intelligence venture capital aligns with this early-stage market profile.

• Beyond funding, portfolio companies gain access to betting market insights and internal data expertise developed through professional wagering activity. Past investments include football analytics firm StatsBomb and odds monitoring platform Betunfair. “We look for founders who can apply data in a commercial betting context,” the company said.

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