Norwich City have signed a new deal that will see BetWright’s logo appear on the back of the men’s first-team shorts. The Norwich City BetWright partnership runs through the rest of the 2025/26 season. BetWright is a UK-licensed sportsbook and casino brand, operated by Onyx Gaming Limited.

• BetWright joins as a principal partner, strengthening Norwich City’s sponsorship line-up this season. The deal gives BetWright visibility both in stadiums and on live broadcasts.

• Commercial director Sam Jeffery said the club was “delighted” to bring BetWright on board. He called it a “significant deal” that not only boosts the club financially but also supports community work. That includes installing defibrillators around Norfolk through BetWright’s BeatWright campaign.

• For BetWright, the agreement marks an important step into UK football sponsorship. Chief marketing officer Yarry Troshchey described it as “a big moment” for the company. He said the chance to work with Norwich City and its supporters gives the brand a strong platform.

• The sponsorship goes beyond simple kit branding. BetWright has committed to grassroots support through its community campaign. Norwich City has highlighted this as a key part of the agreement, pointing to shared values off the pitch.

• The Norwich City BetWright partnership ensures the operator’s brand will be front and centre during the 2025/26 season. With the club’s fanbase and matchday exposure, BetWright gains a strong presence in the football space. Norwich, meanwhile, adds another partner with a focus on both sport and community.

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