Oleybet has rolled out its new-look brand in Brazil, powered by Sportingtech. The launch comes as the country’s regulated betting market keeps gaining pace. By teaming up with Sportingtech, Oleybet is looking to grow fast and offer a smooth, reliable experience for Brazilian players.
Oleybet is run by Lindau Gaming Brasil S.A. and holds a licence to operate fixed-odds betting under Brazil’s new rules. The approval lets Oleybet compete directly in the regulated market. Partnering with Sportingtech signals its intent to move quickly and win ground in the sector.
Sportingtech already powers more than 15% of all bets in Brazil, making it one of the most widely used platforms in the country. Bringing Oleybet on board further cements its market position. For Oleybet, the partnership brings proven tech and a clear path to scaling.
Colin McDonagh, Chief Sales Officer at Sportingtech, said: “Oleybet wanted speed, reliability, and customisation from day one. We delivered that and more.” His comments highlight the focus on quick execution and tailored solutions for the Brazilian market.
Daniel Costa e Silva, Director of Government Relations and Marketing Executive at Lindau Gaming, explained: “Every detail was designed for players who value speed, simplicity, and trust.” His remarks underline Oleybet’s goal of making betting fluid from start to finish.
The launch is part of a bigger brand strategy in Brazil. Back in March, Oleybet became the official sponsor of Vasco da Gama’s futsal team. That partnership has already boosted the operator’s visibility and community links.
With Sportingtech behind the platform, Oleybet aims to sharpen performance and simplify its operations. The move gives the operator a stable base to scale and compete in Brazil’s increasingly competitive betting landscape.
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