OpenBet just wrapped up a big change at the top. The company confirmed its management buyout from Endeavor. The OpenBet management buyout is backed by Endeavor CEO Ariel Emanuel, and OpenBet CEO Jordan Levin is staying on.
OpenBet has officially split from Endeavor after completing a management buyout by OB Global Holdings LLC. OB Global is backed by Ariel Emanuel, and OpenBet CEO Jordan Levin remains in charge. The deal was announced on March 24, 2025.
Levin said OpenBet is now better positioned to grow and innovate in the betting and gaming space. He added that the team is “extremely excited” about the company’s future. He highlighted the momentum OpenBet already has in the market.
OpenBet currently supports over 200 operators worldwide. Its platform is built on modular tech and performance features tailored to regulated markets. The company says it focuses on security, compliance, and global scalability.
Brazil is a priority in OpenBet’s growth strategy. The company has already launched with BandBet and plans to partner with more local operators. These moves underline OpenBet’s commitment to the regulated Brazilian market.
OpenBet is also active in the lottery sector, supporting more than 20 WLA members. It provides sports betting solutions to government-run and sponsored operators. It also enhances responsible gaming with AI-driven tools from Neccton.
In a separate deal, Endeavor is selling IMG ARENA – part of OpenBet’s sports betting data unit—to Sportradar. OB Global will manage IMG ARENA until the sale closes, which is expected by Q4 2025. The sale still needs regulatory approval.
Endeavor was advised by Oakvale Capital and The Raine Group on the transaction. Legal advice was provided by Latham & Watkins LLP.
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