Sportradar just made a big move in the sports betting world. The company announced it will acquire IMG ARENA and its global sports betting rights portfolio. With this deal, Sportradar strengthens its position in key sports, including tennis, soccer, and basketball. The announcement came shortly before Sportrader published a 26% revenue growth for 2024.

• The acquisition adds IMG ARENA’s portfolio to Sportradar’s content lineup, expanding its betting rights for major global sports events. This includes Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and PGA Tour.

• Sportradar will integrate and monetize these new rights, leveraging its scalable technology and extensive client network. This is expected to boost content distribution and fuel product innovation.

• The transaction is structured uniquely, with Sportradar not required to make a financial payment. Instead, it benefits from $225 million in financial considerations, including $125 million received and up to $100 million in cash prepayments to sports rightsholders.

• The deal is expected to immediately enhance Sportradar’s adjusted EBITDA margins, aligning with its disciplined investment approach. It will also accelerate revenue and cash flow growth.

• Sportradar CEO Carsten Koerl stated, “Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball, and soccer, we are confident in our ability to realize the full economic potential of this portfolio.”

• The transaction is expected to close in Q4 2025, pending regulatory approvals and other closing conditions. More details will be shared during Sportradar’s earnings call and its upcoming Investor Day on April 1.

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