It was a strong year for Paf, even with a small drop in profits. The company’s revenue rose, and it stuck firmly to its commitment to responsible gambling. Paf 2024 performance proves it’s possible to combine steady growth with strong social responsibility.

• Paf’s turnover increased from €177.1 million in 2023 to €183.0 million in 2024. This is a 3% growth in revenue despite a more challenging tax environment. The Paf 2024 performance shows stable income from a broad player base.

• Earnings dropped slightly, from €55.1 million to €54.3 million—a 1% decrease. The decline is mainly due to higher gambling taxes in Finland and Sweden. CEO Christer Fahlstedt said the tax hike was expected and manageable.

• Paf paid €11.8 million more in taxes than the previous year. Finland raised its lottery tax from 5% to 12%, and Sweden increased its rate from 18% to 22%. Fahlstedt emphasized that sustainable income from low-stakes players helped cushion the impact.

• The company allocated €21.5 million in Paf funds to societal causes. These funds support areas like culture, sports, youth work, and environmental efforts. Board Chairman Jan-Mikael von Schantz noted the combination of stable funding and responsible gaming is unmatched in the industry.

• In 2024, Paf lowered the gambling loss limit for 20–24-year-olds. In March 2025, the limit was further cut, with the general cap reduced to €16,000 across all age groups. Fahlstedt criticized Veikkaus for increasing its own limit, saying Paf is committed to its own path.

• The open customer segment data from 2017 to 2024 shows continued progress. The green segment—low-risk players—grew revenue by 12.3%. The red segment, representing high losses, remained at zero thanks to enforced limits.

• Paf’s transparency stands out in the industry. Customer segment data is publicly available and independently audited. Fahlstedt said more gaming companies should follow suit in sharing detailed responsible gaming data.

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