Paf is stepping into a big role in Finnish winter sports. The operator has agreed a long-term deal with the Finnish Ski Association – see more details:

• Paf will become the main partner of the Finnish Ski Association once Finland’s new licensing system takes effect, with the deal running through 2030. The agreement covers national A-teams in cross-country skiing, nordic combined and ski jumping, as well as U23 and U20 cross-country squads. It also includes partnerships with FIS World Cup events in Ruka and Lahti, and the Finnish Cup.

• Paf highlighted shared values and visibility across Finland’s most-followed winter sports. “Our shared values provide an excellent foundation for a long-lasting collaboration,” said Paf manager Thomas Näsman, stressing its focus on responsible gaming.

• Marleena Valtasola, executive director of the association, said it is one of the most significant sponsorship agreements in its history.

• The deal comes as Finland prepares to end Veikkaus’ monopoly on online betting, bingo and casino by 2026. Licensed operators are expected to launch services in early 2027.

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