ParionsSport en Ligne is set for a brand change. By the end of March 2026, ParionsSport becomes Unibet under FDJ United’s brand strategy. The move affects sports betting and poker, while horse racing remains under ZEturf.

• FDJ United confirmed that ParionsSport en Ligne will operate under the Unibet brand from the end of March. The change applies to sports betting and online poker activities. Customers will see the new brand rolled out across digital channels.

• The group said the aim is to bring together the strengths of both brands. This includes combining product features and user experience in sports betting and poker. ParionsSport becomes Unibet as part of a broader alignment within FDJ United’s portfolio.

• Horse racing betting will not be included in the rebrand. ZEturf will continue to operate under its existing name. The company stated that there will be no changes to the horse racing offer.

• Players will still be able to use a single account across the different verticals. According to the company, this approach is designed to ensure continuity for existing customers. “Get ready for a new gaming experience with Unibet,” the operator said in its announcement.

• The transition is scheduled to be completed by the end of March. FDJ United has not announced structural changes beyond branding. ParionsSport becomes Unibet in what the group describes as the next step in its online betting strategy.

• The rebranding follows commitments made by FDJ to the French Competition Authority after its acquisition of Kindred. Under these conditions, competitive online gambling activities must operate under clearly distinct brands from FDJ’s monopoly businesses. Moving ParionsSport en Ligne to the Unibet brand supports this required separation while aligning sports betting and poker under one competitive label.

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