PartnerMatrix has entered an exclusive collaboration with Broadway Platform to expand the reach of the PartnerMatrix Agent System. The agreement will make the solution available across Broadway Platform’s global operator network. The PartnerMatrix Agent System combines affiliate and offline agent management within a single platform.

  • Broadway Platform, a Player Account Management (PAM) solution developed by SPRIBE, will introduce the PartnerMatrix Agent System to its operator clients. The system is designed to manage offline traffic operations alongside existing digital affiliate programmes. It gives operators one environment to oversee acquisition activities across multiple channels.
  • The platform provides visibility into agent performance, commission structures and player activity. Operators can manage online affiliates and offline agents through the same ecosystem. The PartnerMatrix Agent System also supports operations across multiple markets and territories.
  • The collaboration responds to growing demand for business models that combine affiliate marketing with agent-led player acquisition. This approach is particularly relevant in markets where offline traffic remains an important source of new customers. Operators can use the solution to manage both acquisition models more efficiently.
  • Vahe Khalatyan, Head of PartnerMatrix, said: “Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.” Broadway Platform says the solution will support its expanding footprint, especially in emerging markets where offline acquisition continues to play a major role. The PartnerMatrix Agent System will now be offered as part of Broadway’s wider operator ecosystem.
  • Broadway Platform offers a sportsbook with more than 100,000 pre-match events and 70,000 live events across 125 sports. Its casino portfolio includes more than 16,000 games, supported by tools such as CMS, CRM, gamification, risk management, payments and affiliate management.

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