Gambling participation in Great Britain has stayed steady, but the GambleAware treatment survey from 2024 shows more people are at risk of harm. The study also highlights rising demand for support and treatment services.

• Gambling participation held at 61% in the past year, but the share of people scoring 1+ on the Problem Gambling Severity Index (PGSI) rose to 16% from 13% in 2023. PGSI 1+ indicates any level of gambling problems, from low risk to severe harm.
• More people are turning to support: 31% of gamblers with PGSI 1+ used advice, support or treatment in the past year, up from 23% in 2023. Demand for help has also risen, especially among those at low or moderate risk.
• The most severe group, PGSI 8+ (indicating problem gambling), reported particularly high engagement with prize draws, with two-thirds taking part in the past year. One in ten prize-draw players in this group scored PGSI 8+.
• Affected others — people harmed by someone else’s gambling — increased to 8% of adults. Nearly half of them sought advice or support, up sharply from previous years.
• Public concern about gambling advertising remains strong. Around 8 in 10 supported a pre-watershed ban, more than half backed bans at sporting events, and most wanted tougher protections for children across media and gaming platforms.

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