Play’n GO has signed a new UK content deal with Betfred, bringing its slot titles to the operator’s players for the first time. It’s the latest step in the studio’s steady expansion across regulated markets, with the UK firmly in its sights. The Play’n GO Betfred partnership also comes as the Swedish developer celebrates its 20th anniversary this year.

• Betfred customers in the UK now have access to a range of Play’n GO titles, including Fire Joker, Rise of Olympus 100 and Boat Bonanza. These slots are among the supplier’s best-known games and have already built solid followings across Europe. The content is now live and fully integrated into Betfred’s platform.

• This launch builds on what’s already been a busy year for Play’n GO. The company recently unveiled two new slot mechanics—Blitzways™ and Cashback™—designed to add more variety to its upcoming releases. Both systems will appear in future games, adding new layers to the player experience.

• “Betfred has an unmatched pedigree in the UK, and I’m delighted to be launching our games with them today,” said Anna Mackney, Head of Regional Sales UK at Play’n GO. “I’m confident Betfred’s players will love what we’ve got to offer.”

• Andy Horne, Head of eGaming at Betfred, added that Play’n GO had “long been in our sights.” He said the team is confident the games will resonate with their customer base and attract players looking for strong RTP and a proven track record.

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