Playson has taken another step forward in its Brazil expansion. The supplier has signed a new content deal with Salsa Technology, adding its games to the aggregator’s Salsa Gator platform. With this move, Playson’s Hold and Win titles will be more widely available to operators across the country.

  • The agreement ensures Playson’s top-performing titles, such as Coin Strike 2, Diamonds Power and Energy Coins, are now live on Salsa Gator. Local operators in Brazil can access them directly through Salsa’s integration platform, making distribution smoother and faster. The partnership strengthens Playson’s foothold in a key LatAm market.

  • Playson entered Brazil earlier this year after securing approval from the Secretariat of Prizes and Bets (SPA). Since then, its games have drawn attention from local players with mobile-first design and accessible gameplay. Expanding distribution through Salsa is set to bring these games to a wider base.

  • Salsa Technology, founded in 2012, works with over 110 partners and offers more than 19,000 games through one single connection. This reach allows Playson’s portfolio to be exposed to a large network of Brazilian operators. Operators gain access to new game formats with proven engagement mechanics.

  • The collaboration is built on Playson’s wider LatAm growth plan, focused on delivering strong mobile experiences. Brazil has been a priority market since the regulatory framework was established, and this new agreement helps solidify Playson’s local strategy. The company expects player demand to rise as its brand becomes more visible.

  • Cristhian Zito, head of LatAm squad at Playson, said: “Salsa Technology is the ideal partner to further drive our growth in the Brazilian iGaming market.” He noted that Playson has already seen strong player interest since its launch earlier this year. The deal will help reach “even more players in the country with titles that cater perfectly to their tastes.”

  • Eliane Nunes, CGO at Salsa Technology, highlighted the commercial value of Playson’s content. She said Playson combines “creativity, technology and consistency” and that adding the portfolio to Salsa Gator gives operators diverse games with strong appeal. Salsa sees this as part of its ongoing commitment to expand choice for local partners.

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