Playtech has struck a new deal with PMU, one of the biggest gaming operators in France. This move will see PMU integrate Playtech’s poker network and technology. The partnership aligns with Playtech’s ongoing expansion in the French online gaming market.

  • PMU is now part of the iPoker.EU network, one of Europe’s largest poker liquidity pools. By joining, PMU gains access to a broad player base and advanced network capabilities, boosting its competitive edge.
  • The collaboration brings cash games, tournaments, and Twister Poker to PMU players. Playtech’s poker suite will enhance PMU’s offerings, making poker more accessible through various platforms, including Turf and Sports Applications.
  • Playtech’s gamification tools will increase player engagement for PMU. Features like loyalty rewards and in-game challenges are designed to make poker more immersive for French players.
  • Marat Koss, VP Interactive Gaming at Playtech, said: “France is a key market for Playtech. This collaboration highlights our commitment to offering engaging poker solutions.” The partnership aims to strengthen Playtech’s footprint in France’s growing gaming sector.
  • PMU expects the deal to drive growth in the French market. Stéphane Auffret from PMU stated that the move is a strategic step to enhance poker offerings and deliver a better gaming experience for its customers.

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