Pragmatic Play is pushing further into Latin America. The supplier has signed a new deal with ApuestasX. This latest agreement gives the operator access to Pragmatic Play’s broad multi-product portfolio and strengthens the Pragmatic Play LatAm footprint.

• ApuestasX will now feature a wide range of Pragmatic Play slots, including titles like Gates of Olympus and the Joker’s Jewels series. Alongside the slots, players will also get access to live casino games such as Bet Behind Pro Blackjack. The full virtual sports library is also part of the deal.

• The partnership is designed to strengthen ApuestasX’s content strategy in the region. By integrating multi-vertical products, the operator aims to attract more players and boost retention. Pragmatic Play LatAm content is expected to be a key driver in that plan.

• Pragmatic Play continues to roll out up to eight new slot titles each month. These join its existing live casino and bingo products that are delivered via a single API. This makes integration easier for ApuestasX and ensures a steady stream of new content.

• The agreement is part of Pragmatic Play’s wider strategy to grow across Latin America. The supplier has already secured deals with several major regional operators. Its mix of localised solutions and varied content has made it a familiar name among players.

• Victor Arias, VP of LatAm at ARRISE powering Pragmatic Play, said: “We’re pleased to welcome ApuestasX to our network. This deal reflects our commitment to offering operators in Latin America flexible access to our RNG, live casino and virtual sports products.”

• ApuestasX COO Juan Barbuzano added: “Partnering with Pragmatic Play is a milestone for us. Their slots, live casino and virtual sports content allow us to strengthen our position in the Latin American market and deliver more value to our players.”

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