Paris Saint-Germain and 1xBet are sticking together. The betting company will remain an official partner of the club for three more seasons. The PSG 1xBet partnership has already proven valuable, and both sides see this renewal as the natural next step.
1xBet will stay on as PSG’s Official Betting Partner, with branding featured on LED boards and 3D carpets during global match broadcasts. This keeps the betting operator visible across international markets while tied to PSG’s strong profile.
The renewed agreement includes joint content creation for PSG’s digital platforms and the involvement of club legends in promotional campaigns. These efforts aim to connect with fans and deliver unique experiences for both supporters and 1xBet partners.
PSG CRO Richard Heaselgrave said the deal reflects “ambition for innovation and international growth,” while a 1xBet representative called it “strategic,” stressing stability and trust built through years of collaboration.
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