Kambi and RedCap have inked a new Turnkey Sportsbook partnership aimed at Latin America. The first phase includes launches in El Salvador and Panama. RedCap will use Kambi’s sportsbook tech for its Betpro and Starplay brands.

• The deal gives RedCap access to Kambi’s full Turnkey Sportsbook, which integrates directly into RedCap’s own PAM platform. This setup is designed to ensure smoother operations and a consistent betting experience. It also replaces RedCap’s previous sportsbook provider.

• Kambi’s rollout will start online, with Betpro and Starplay launching in El Salvador and Panama. The agreement leaves room for retail expansion and entering more Latin American markets. Both brands are part of RedCap’s multi-brand strategy.

• RedCap plans to combine its in-house tech capabilities with Kambi’s sportsbook tools to compete in the region. The operator aims to scale by leading with Betpro while leveraging Starplay in secondary roles. Retail integration is expected to follow online deployment.

• Werner Becher, Kambi CEO, said the deal reinforces their presence in Latin America. “RedCap has shown clear confidence in our market-leading technology,” he said. The partnership aligns with Kambi’s strategy to expand regionally.

• RedCap CEO Oscar Henao sees the partnership as key to their expansion. He said Kambi brings the tools they need to compete across channels. Henao confirmed that launches in Panama and El Salvador are just the beginning.

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